Victorian Railways booklet promoting Victorian regional holiday packages to Queenscliff and Point Lonsdale. It was published in November 1938. During the late 19th and early 20th centuries Victorian Railways played an important role in the State tourism industry.

Physical Description

Booklet with black and white photograph of two women in bathing costumes on the front cover.


These brochures provide a clear indication of the state of mass tourism in Victoria pre-WWII era. Most of the brochures were printed by Victorian Railway, which provided the major means of transport to Victoria's holiday destinations. The brochures also indicate other aspects of Tourism infastructure - hotels, roads, entertainment, facilities and so on. The brochures point to the critical growth of Victorian tourism in the inter-war period and how in itself the brochure played a significant part in enticing would-be tourists to choose one destination over another. Many of the brochures sport the work of quality commercial artists such as James Northfield.

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