Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 102 archival items produced between December 1966 - March 1972.
The contents include promotional leaflets for Kodak products. The products and subjects include: Dental X-ray Films; Kodachrome II movie film; Kodak Carousel 'S' Slide Projector; Kodak Datapak microfilm; Kodak Ektachrome Color Slide Film; Kodak Instamatic 500 camera; Kodak Instamatic M24 Movie Outfit; and, Kodak Retina camera. The promotional materials range in size from 95 mm x 50 mm to 265 mm x 205 mm. The slogans include: 'This camera has world recognition'; 'Kodak around the world ... is serving mankind and advancing scientific progress'; 'The Kodak Instamatic M18 movie camera is the easy way to make zoom movies'; 'The pictures you take are priceless ... so put your trust in Kodachrome Film'; and, 'Remember 1967 on Kodak film'.
Advertising items relate to the following publications: African Violet News and Views; ASCO; Australian Financial Review; Australian Parks Special Congress; Club Management in Australia; Head of the River, Road Rules for Children; Idle Moments; Junior Chamber of Australia 1966 Annual Director's Jaycees; Mail Way; Moral Rearmament; Now; Perth Weekend Magazine; Probe; Public Relations Journal; Rotary Club Townsville; Rotary Down Under; Sales and Marketing in Australia; The Lamphouse; Victoria's Resources; Year Book. Campaigns include Christmas, Easter, holidays, and family life.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 100 yellowing paper pages including paper front and back cover, bound with 5 metal staples, containing press advertisements. Some clippings glued, and others adhesive taped to pages.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, typed, black ink: 'CONSUMER MARKETS / MISCELLANEOUS'. Top, left/right corner, hand written, black ink, (page numbers).
Type of item
290 mm (Width), 15 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Camera Films, Movie Cameras, Movie Projectors, Christmas, Easter, Making History - Kodak Collection