Booklet advertising the Isle of Wight Hotel at Cowes, Phillip Island. It was published by the Victorian Government Tourist Bureau, circa 1929.

Physical Description

Booklet with image of a beach scene on the front cover, there is a girl running along the beach waving and a group of three people sitting on the beach.


These brochures provide a clear indication of the state of mass tourism in Victoria pre-WWII era. Most of the brochures were printed by Victorian Railway, which provided the major means of transport to Victoria's holiday destinations. The brochures also indicate other aspects of Tourism infastructure - hotels, roads, entertainment, facilities and so on. The brochures point to the critical growth of Victorian tourism in the inter-war period and how in itself the brochure played a significant part in enticing would-be tourists to choose one destination over another. Many of the brochures sport the work of quality commercial artists such as James Northfield.

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