Black and white photograph of a large promotional billboard promoting X-Ray imaing for the Tuberculosis Divison, with the slogan 'The Camera Caught Her Charm...But the X-Ray May Save Her Life: Arrange for An X-ray Today'. There are two illustrations on the billboard - one of a woman in a bathing suit being photographed in a studio with a large studio camera, and another of a woman in a gown having a chest x-ray. The billboard, leased by Roffs, an advertising company, was likely posted in Sydney, circa 1950s.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Large Kodak billboard featuring text two large illustrations of a woman being photographed and x-rayed. The top half of the background has been whited out, so only the billboard and grassy verge and fence beneath it are visible.
Black & white photograph on light weight paper; landscape format. Stamp on reverse.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Place & Date Depicted
Photograph, 8" x 10", Black & White
Type of item
Image Dimensions - Photograph
254 mm (Width), 200 mm (Height)