Summary

Colour photograph of a display panel promoting Kodak black and white film for professional photography. There are six photographs and multiple text panels arranged on the board, with the headings: 'There are Built-In Benefits for You With Black & White Kodak Film for Professional Photography', and 'What's All This About Acutance?'.

This is one of a group of images taken of the displays at an Open House (Open Day) at the Kodak Australasia Pty Ltd factory in Coburg,1964.

It is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Display panel against brick wall and windows, with a woman visible in the right foreground and signs leaning against the wall in the background. The panel itself has two rows of three black and white photographs in the centre with arrow panels printed with text connecting them. Either side of the photographs are two extended text panels.

Physical Description

Colour photograph on light weight paper; portrait format with off-white border.

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