Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 240 archival items produced 1951-1958.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include albums, binoculars, camera accessories, cameras, enlargers, events promotion, home developing and printing, home movie equipment, instructional photography booklets, Kodak chemical preparations, night photography, photo-finishing services, photographic film, photographic processing accessories.
Advertising slogans include 'your portrait . the SPECIAL gift for SPECIAL people' and 'Festival photography 25 Kodak hints.' The scrapbook contains a wide range of promotional pamphlets and clippings, from products and services to events and instructional manuals. Some are printed in black and white, others in colour. Sizes vary from small pocket sized pamphlets to larger booklets almost A4 in size. Inside the scrapbook a two page index has been inserted listing each of the clippings and pamphlets inside.
The index is as follows:
A.P.-R medals folder, X-ray film circular letter, X-ray film price leaflet, Kodak salon invitation (16th), Press photographer's exhibition invitations, Press photographer's exhibition catalogue, 16th salon entry form, data book - Flexichrome, night photography campaign book, A.P.-R. reprint - MQ developer, D & P price list, Kodak newest camera dept. booklet, A.P.-R. reprint - albums, camera counter catalogue, 16 salon catalogue, Kodachrome duplicating leaflet, Kodak 16th salon certificate of merit, Kodak Bromesko developer leaflet, Kodak Versatol developer leaflet, Kodak Aids leaflet, Kodak Duaflex camera leaflet, Kodak Photo-flo leaflet, Kodak auto positives folder, Kodak Retina 11a, 1a and Retinette, Kodablitz Flash Gun, how to check your customer's camera, travel tips by Kodak (London), Kodak photo finishing service red hand folder, Ku-Ring-Gai agricultural show sticker, this fine picture deserves enlarging insert, Kodak processing accessories, Kodak picture making aids, What's wrong with this picture, Dektol new developer for papers, Kodak advertising aims broadside (7 targets), Cinevox major leaflet, Ensign cameras folder, Kodak camera folder (boy and drum), make Kodak snapshots indoors tonight, circular letter - pieces of D & P services, circular letter - introducing autopositive, circular letter - document paper, lenses leaflet, Cine accessories leaflet, tripods and camera supports leaflet, Kodak suggestions home movie equipment, Cine Kodak portfolio cover, professional chemical preparations, "No 26 days this year," 112 photographic portrait studies by the late Dr. Julian Smith, Permanent collection of pictorial portraiture by the late Dr. Julian Smith, Kodak processing & formulae book, Ross binoculars, Kodak selection of enlargers, Kodascope 16mm. silent film libraries, sales division conference notebook, Abbotsford factory booklet, AMCAL folders - picture making hints, AMCAL folders - photographic exposure, AMCAL folders - 25 Kodak hints, Kodatrace line color separation, 20 Kodak tips for Christmas, night photography broadside, awning signs leaflet, Kodak aids insert, X-ray processing equipment, film strips folder, professional price tags, developing tanks insert, roll film price list, snapshots exposed folder, Kodak Bromide 'E' Mail insert, Kodak old ivory Bromesko insert, Latrobe warehouse opening day folder, festival photography 25 hints folder, lost films mail insert, Six-20 Kodak 'A' camera insert, Professional photo Broadside, salon gallery invitation, the Kodachrome book, price list of sensitised materials, Kodak enlargers book, Kodak albums leaflet, Palec G150 speed flash leaflet, Kodak Scalare 8mm. Silent Projector leaflet, aids to flash success leaflet, Kodak photo-finishing kit folder, Kodak albums leaflet, the Kodak amateur printing box leaflet, boost your business broadside, a national tribute to Harold Cazneaux invitation programme , Invitation to a national tribute to Harold Czneaux, price list of sensitised materials for the professional photographer, 18th Kodak international salon of photography, Kodak film in sheets leaflet, snaps around the clock folder, Kodak processing accessories folder, Kodak picture making aids folder, Kodak Bromesko paper insert, K135 type 'A' film indoors insert, Cine Kodak news folder, Pan-Pacific Jamboree 1952-3 Folder, Kodak contect and enlarging papers, Kodak contect and enlarging leaflet, free repair service letter, "Functional photography invitation," loading your camera leaflet, D & P folder, Kodak ABC of home developing & printing book, Kodascope 16mm. libraries book, photography and you book, Kodak photo-finishing kit insert, Kodak universal M-Q developer insert, AMCAL guide - how to expose your films folder, You'll be happier with a new Kodak camera folder, Kodak colour prints mail insert, raise your profits mail insert, telephone order service folder, view-master reel list folder, Kodak photo-finishing service booklet, Kodak film price list card, Kodak dealers order form, Kodak bromide paper broadside, you'll be happier with a Kodak camera, Kodak lens attachments & filters folder, snaps around the clock folder, examples of Kodak sensitised materials cover, Kodak X-ray cassette sticker, Kodak ABC of home D & P booklet, Catalogue of professional lighting equipment, Kodak Bromesko "L" cover, Price revisions for Kodak & ensign cameras broadside, Women are Australia's principle buyers, Royal visit - 25 hints Folder, now is picture time folder, Cinevox sound film projector insert, Kodagraph reproduction materials insert, Kodak chemicals preparations broadside, Kodak colour prints mail insert, 19th Kodak international salon of photography invitations, Camera department arches folder.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 91 brown paper pages and brown paper front and back covers bound with white cardboard and white cotton string. Contains black and white and colour advertising clippings, brochures, invitations and promotional material on both gloss and matte paper. A two-page typed index is inserted in the first page. Each page is numbered in the top outer corner in blue pencil from pages 1 - 91.The clippings are adhered with glue. The promotional materials range in size from 81mm (W) x 137mm (H) to 215mm (W) x 279mm(H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, handwritten, pencil: 'PRINTING SAMPLES / 1951 -' Front cover, bottom, handwritten, black ink: (crossed out in pencil) 'CIRCULAR LETTER ACCOMPANYING ISSUE OF 1938 KODAK / ACCESSORIES CATALOGUE TO AMATEURS / CUSTOMERS AND PROSPECTS'
Type of item
285 mm (Width), 66 mm (Depth), 418 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Photographic Printing Processes, Photographic Paper, Photographic Film, Photographic Equipment & Supplies, Photographic Exhibitions, Technology & Innovation, Technology Changes, Innovation & Design