Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 379 archival items produced 1958-59.
The contents include advertising proofs for Kodak products between 1958 and 1959. The products and subjects include: cameras, colour film, Exposure meters, flash photography, Kodak business photo systems, motion picture cameras and projectors, photographic film, Photographic prints and Photography accessories.
Advertising slogans include 'Add the magic of colour naturally, with Kodachrome colour film' and 'remember all your EASTER FUN in pictures the easy, low cost KODAK way!' Advertising material has been prepared by Kodak (Australasia) Pty Ltd. The Scrapbook covers each month from Feb-Dec of 1950 and Jan-June of 1959. Included in the scrapbook are typed pages detailing the original source of the material as well as the date it was collected.
Advertising clippings and proofs relate to the following publications:
Barrier Daily Truth, Barrier Miner, Bendigo Advertiser, Blue Mountains Advertiser, Border Morning Mail, Bundaberg News-Mail, Central Western Daily, Chronicle-Despatch, Coffs Harbour Advocate, Cooma-Monaro Express, Cootamundra Herald, Cowra Guardian, Daily Mirror, Daily Telegraph, Daniliquin Times, Forbes Advocate, Goulbourn Evening Post, Hamilton Spectator, Horsham Times, Kingaroy Herald and Nanango News, Lithgow Mercury, Maitland Mercury, Manning River, Maryborough Chronicle, Miners' Advocate, Murrumbidgee Irrigator, Newcastle Morning Herald, Newcastle Sun, Nowra Leader, Pastoral Times, Port Lincoln Times, Port Pirie Recorder, Queensland Times, Riverine Herald, Scone Advocate, South Western Times, Sunday Mail, Sunraysia Daily, Swan Hill Guardian, Sydney Morning Herald, Temora Independent, Tennant Creek Times, The Examiner, The Advertiser, The Advocate, The Age, The Albany Advertiser, The Ararat Advertiser, The Area News, The Armidale Express, The Bairnsdale Advertiser, The Bathurst National Advocate, The Border Morning Mail, The Border Watch, The Cairns Post, The Canberra Times, The Castlemaine Mail, The Champion-Post, The Colac Herald, The Daily Advertiser, The Daily Mercury, The Daily News, The Downs Star, The Dubbo Liberal, The Ensign, The Geraldton Guardian, The Gippsland Times, The Gosford Times, The Gympie Times, The Inverrel Times, The Journal & the Record, The Kalgoorlie Miner, The Longreach Leader, The Macleay Argus, The Mountains Advertiser, The Mudgee Guardian, The Muswellbrook Chronicle, The Nambour Chronicle, The Narrandera Argus, The News, The Northern Argus, The Northern Daily Leader, The Northern Miner, The Northern Star, The North-West Champion, The Port Macquarie News, The Portland Observer, The Singleton Argus, The South Eastern Times, The Sun, The Sunday Times, The Townsville daily bulletin, The Warwick Daily News, The Wellington Times, The West Australian, The West Coast Sentinel, The Western Times, The Young Witness, Transcontinental, Warragul Gazette, Whyalla News.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 98 brown paper pages and cover, bound with cardboard and five metal staples along the spine. The last 28 pages have been left blank. The book contains paper-based advertising clippings, mostly from newspapers and in black and white. Pages are numbered 1 - 101, with typed or handwritten notes listing publications. All clippings are attached with sticky tape or glue, and sometimes held together with paperclips and will have to be opened by conservation. A number of clippings have come loose inside the scrapbook. The promotional materials range in size from 47 mm (W) x 80 mm (H) to 210 mm (W) x 384 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Yellow sticker on front cover, centre, typed, black ink: 'DAILY ADVERTISMENTS / (DATED FROM FEBRUARY 1958)'
Type of item
290 mm (Width), 24 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Cameras, Motion Picture Film Cameras, Camera Accessories, Projectors, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design