Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 404 archival items produced 1966-1973.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, colour film, Duoprint, flash photography, instamatic cameras, motion picture cameras, photographic film, photographic prints, photographic slides, slide projectors and travel photography.
Advertising slogans include: 'What's the best camera for a traveller? It's an open and shut case. Kodak Instamatic 104 camera' and 'Capture all the action . save all the colour . KODAK INSTAMATIC Movie Cameras'
Advertising clippings and proofs relate to the following publications:
Bushwalker, Coming Events in Tasmania, Going Places, Govn. Railway (W.A), Handbook of Papua And New Guinea, Islands Review, Macs Guide to Brisbane, Melbourne Walker, Monash Bushwalker, Murray Valley Tourist Guide, N.S.W. Excursions Handbill, N.S.W. Railway Timetables, New Guinea Times Courier, Open Road, Pacific Holiday, Pacific Islands Annual, Pacific Islands Monthly, Pacific Neighbour, Perth Road Bus Service, Road Ahead, Road And Rail, Roadside Handbook, Royal Auto, S.A. Motor Guide, Skyline, South Pacific, South Pacific Bulletin, Tasmanian Motor News, The Land, Tours from Adelaide, Travel Trade, Travelguide, Travelling With Kings, Visitors Guide to Tasmania, Walkabout, Youth Ambition
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 90 (hand numbered) brown paper pages and cover, bound with cardboard and five metal staples along the spine. The book contains paper-based advertising clippings. A typed and photocopied index with handwritten corrections on the first page lists the contents. Pages are numbered 1 - 90. Clippings are printed in black and white and colour on both gloss and matte paper. All clippings are attached with sticky tape however many clippings are loose inside the scrapbook. The promotional materials range in size from 186mm (W) x 235mm (H) to 210mm (W) x 134mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
White sticker on front cover, centre, typed, black ink: 'TRAVEL, RAILWAYS / ISLANDS & INTERNATIONAL'
Type of item
295 mm (Width), 25 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Cameras, Motion Picture Film Cameras, Camera Accessories, Projectors, Photographic Accessories, Photographic Printing Processes, Photographic Equipment & Supplies, Travel & Tourism, Technology & Innovation, Technology Changes, Innovation & Design