Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 47 archival items produced in the 1950s.
The contents include advertising clippings for Kodak products in the 1950s. The products and subjects include cameras, colour photography, flash photography, Kodak career opportunities, motion picture, photo recording equipment, photographic film, Recordak, slides, sound and slide projectors, sound projectors, travel photography and visual education. Some of the advertisements relate to Kodak products, but others promote the profession of photography itself and the benefits it may provide to organisations involved in science or engineering.
Advertising slogans include 'First choice with exhibitors everywhere are sensitized materials made by Kodak' and 'make photography your hobby, for your next birthday we suggest a Kodak Photo-Finishing Kit.' Some clippings advertise the professional benefits of photography in relation to science and engineering.
Advertising clippings and proofs relate to the following publications:
Queensland Manufacturer's Yearbook, 50th Annual Pittwater Regatta, Goulburn Photographic Salon Catalogue 1956, Career Handbook 1956, N.S.W. Interclub Competition Programme 1956, Olympic Games Guide Book, Brisbane Annual Film Festival 1956, Skyline, Australian Photography Annual, The Pharmaceutical Society Year Book Of Victoria, Pacific Islands Yearbook, The Snow Ski Year Book 1957, Science Year Book 1957, Second Chelsea National Salon Of Photography 1959 Catalogue, Fifth Adelaide International Salon Royal Adelaide Exhibition 1957, Melbourne Walker, Queensland Amateurs Cine Society Film Festival, Programme 1957, 12th Victorian Salon Of Photography 1957, Drama & the School, Outpost, Souvenir Programme - Royal Women's Hospital, Barton Television Year Book, Broadcasting & T.V. Year Book, Convention Agenda Federation Of Aust. Amateur Cine Societies, Sunraysia Souvenir Guide, Road Safety Council Of N.S.W. Blotter, The A.B.C. Weekly, Warrnambool Camera Club Booklet, Melbourne Chamber Of Commerce Annual Report, Commonwealth Trades Alphabet, Amcal Baby Book, Hobart Royal Show Schedule, Townsville Show Programme, Queensland Cine Programme
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 90 brown paper pages and cover, bound with cardboard and five metal staples along the spine. A square yellow sticker is adhered to the front cover with a typed title. The book contains paper-based advertising clippings. An incomplete handwritten index in blue ink is on the inside front cover, while a typed index of all contents has been slipped into page 57. All pages are numbered in the top outer corner in blue ink. Clippings are printed in black and white and colour on both gloss and matte paper. All clippings are attached with glue and sticky tape but some are coming loose in the scrapbook, sometimes protruding from the pages. The promotional materials range in size from 98mm (W) x 132mm (H) to 204mm(W) x 278mm(H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square yellow sticker on front fover, centre, typed, black ink: 'CHRISTMAS ANNUALS / PROGRAMMES / ETC.'
Type of item
292 mm (Width), 17 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Cameras, Camera Accessories, Projectors, Photographic Slides, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design