Scrapbook compiled by Kodak Australasia Pty Ltd. It contains 110 pages and over 300 archival items produced circa 1956 - 1959.
The contents include advertising clippings and media articles for Kodak's competitors. The products and subjects include; cameras, photographic film, film developing accessories and camera accessories, photography clubs, slide viewers, movie cameras, Ilford, Hanimex, Coronet and Argus.
Advertising slogans include 'I'm all for Ilford films', 'Caught in a flash...lasts for a lifetime!', 'Click with Clack', ' You pick the subject, Paxette does the rest!', 'The swing is to Silette! Everyone eants Agfa Silette, the world's most popular 35mm. camera', 'Rollei the answer to a photographer's dream!', and 'The Flashgun for Every Photographer..The Fotek Folding Flash Gun'.
Advertising clippings and proofs relate to the following publications: Australasian Post, Daily Telegraph, Sydney Trust, and The Sun.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large paper rectangular scrapbook with brown paper pages, plus brown paper front and back cover, bound with cardboard and 5 metal staples. Scrapbook contains paper-based advertising clippings and proofs.The promotional materials range in size from 91 mm (W) x 192 mm (H) to 280 mm (W) x 384 mm (H). Clippings are printed in both black and white and colour on matte and glossy paper, some of which has now aged and yellowed. All clippings are attached with glue or sticky tape, and in many cases the sticky tape has aged and discoloured so lots of clippings are loose in the scrapbook.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Type of item
330 mm (Width), 35 mm (Depth), 440 mm (Height)
Narrower at spine and bulging/twisted towards outer edge of pages. Some of the clippings are protuding from the book and have increased overall measurements.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Processing Equipment, Photographic Developers, Photographic Enlargers, Photographic Film, Cameras, Camera Accessories, Slide Photography Equipment, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Innovation & Design