Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 97 archival items produced 1959-1960.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include; film developing accessories and camera accessories, microfilm, photographic enlargers and copiers, black-and-white photography, colour photographic film, colour slides, duplicating films, flash photography, home movie equipment, photo-copying paper, photographic equipment for Dentists, photographic prints, release print films, sound recording and television films.
Advertising slogans include 'Go picture taking . and capture the once-in-a-lifetime fun and celebrations of Queensland's centenary year and .. Use famous KODAK products for best results,' and 'It's a family affair . picture-making the easy low-cost KODAK way.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Various headings that the proofs relate to as well as publications they have been created for are as follows:
Adelaide Advertiser, Adelaide Sunday Mail Movie Month Supplement, AMCAL Broadside, Architecture, Building and Engineering, Australian Financial Review, Ballarat promotion, Brisbane Courier Mail Pharmacy Supplement, Brisbane Show Prize Schedule 1960, British Journal Photographic Almanac 1960, Broadcasting & Television Yearbook 1960, Broadcasting and Television, Business Review, Cartography, Country Newspapers used In localised promotions - Christmas 1959, Daily Press, Dental Students Magazines, Digest of World Reading, Film weekly, Geelong promotion, Gilseal News, Ipswich promotion, Journal of Pharmacy, Launceston Show, Mackay Dental Convention Booklet, Mackay promotion, Mackay-Mercury, Melbourne Walk, Metropolitan Newspapers - Christmas 1959, Metropolitan Newspapers - Spring 1959, Movie News, N.S.W. Railway timetable, New Guinea Times Courier, Newspaper Stereo for Dealer Use, Perth Show Supplement 1959, Perth T.V. Supplement, Popular Photography, Proceedings of the College of Radiologists of Australia, Rydges, Science Yearbook 1960 edition, Scope, South Pacific Post, Sydney Daily Telegraph, Sydney Daily Telegraph, Tasmanian Tourist Guide - November 1959, Toowoomba Carnival of Flowers Supplement, Wagga Daily Advertiser, Walkabout - December 1959
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large paper scrapbook with 104 brown paper pages, plus brown paper front and back cover, bound with cardboard and five metal staples. The scrapbook contains paper-based advertising clippings and proofs, printed in black and white as well as colour. A square white sticker is adhered to the front cover with a typed title, underlined in red ink. Another typed label is adhered to the spine. The promotional materials range in size from 382 mm (W) x 502 mm (H) to 187 mm (W) x 250 mm (H). Clippings are printed in both black and white and colour on matte and glossy paper. All clippings are attached with glue or sticky tape but many clippings have come loose in the scrapbook. There are no page numbers or indexes however occasionally a white paper label with typed text is adhered to the top centre of a page to indicate contents or publication.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, centre, typed, black ink: 'SAMPLE ADVERTISEMENTS' Front cover, centre, handwritten, blue ink: '(numeral one in a circle)' Cover, spine, centre, typed, black ink: 'SAMPLE ADVERTISEMENTS'
Type of item
300 mm (Width), 35 mm (Depth), 425 mm (Height)
Narrower at spine and bulging/twisted towards outer edge of pages. Some of the clippings are protuding from the book and have increased overall measurements.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Processing Equipment, Photographic Developers, Photographic Enlargers, Photographic Film, Cameras, Camera Accessories, Microfilm, Copiers, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Innovation & Design