Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 152 archival items produced 1954-1958,
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include film developing equipment, flash photography, Kodak career opportunities, Kodak Christmas gift ideas, Kodak Informative Exhibition, microfilming equipment, moving image recording equipment,photo engravers, photo-copying paper, photo-finishing kits, photographic cameras, photographic film, sound projectors, tracing films, X-ray Photography, promotions for Kodak outlets and event promotions, such as for the 1956 Olympics.
Advertising slogans include 'Summer or Winter, indoors or out, you'll take better pictures on reliable Kodak Film' and 'A (Kodak) Picture is worth a thousand words.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large paper scrapbook with 88 brown paper pages and cover, bound with cardboard. The book contains paper-based advertising clippings and proofs. Clippings are printed in both black and white and colour on matte and glossy paper. Page numbers are written in pencil in the top outer corners of each page from 1-31, the remainder left blank. Rectangular orange labels are adhered to the top centre of most pages with typed text describing the page's contents. All clippings are attached with glue or sticky tape but many clippings have come loose in the scrapbook. Many pages are blank in the back of the scrapbook. The promotional materials range in size from 144 mm (W) x 230 mm (H) x 257 mm (W) x 380 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, centre, handwritten, blue ink: 'SAMPLE PRESS ADVERTISMENTS / FROM SPRING 1954'
Type of item
300 mm (Width), 35 mm (Depth), 425 mm (Height)
The scrapbook is bulkier towards the outside edge of the pages than towards the spine so the larger measurement has been taken
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Processing Equipment, Photographic Enlargers, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Innovation & Design