Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 28 archival items produced 1974-1975.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include movie cameras, pocket photographic cameras, SLR Cameras, colour film and photographic film.
Advertising slogans include 'New Kodak pockets Instamatic Camera - The little camera for big pictures' and 'You'll forget, colour pictures won't.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
10th Tasmanian National Exhibition of Photography, 17th Sydney international Exhibition of Photography, 1975 Royal Hobart Show, 4th Geelong national Exhibition of Photography, 6th Jacaranda National Photographic Exhibition, Alice Springs Film Society Festival Program, Amchams, Australian Outdoors, Fotogenia, Launceston Show, Modern Boating, National Junior Surf Roundup, National Junior Teams Championships 1974-75, Popular mechanics, Tasmanian Visitors Guide 7th Edition, The Wyvern, Walk 1975, Whitehorse Showtime Catalogue.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large black scrapbook with square yellow label adhered to front cover with sticky tape. Scrapbook contains 41 brown paper pages with gloss and matte paper advertising clippings and promotional material attached, the remainder of the 100+ pages left blank. The promotional materials range in size from 210 mm (W) x 285 mm (H) to 149 mm (W) x 220 mm (H). A typed index on the first page describes the contents. Each page is numbered in the top right hand corner in blue ink. Clippings are adhered to paper pages with sticky tape, staples and sometimes glue. These adhesives have aged and discolored so a number of proofs have come loose inside the scrapbook. The tape has left marks on the pages and clippings.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Yellow sticker on front cover, middle, typed, black ink: 'OUTDOORS AND SPORTING, SHOWS, / PHOTO SALONS, CORPORATE, / HOBBY AND MISCELLANEOUS.'
Type of item
290 mm (Width), 20 mm (Depth), 430 mm (Height)
The scrapbook is bulkier towards the outside edge of the pages than towards the spine (closer to 30mm)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Exhibitions, Cameras, Photographic Film, Photographic Equipment & Supplies, Recreation, Technology & Innovation, Technology Changes, Innovation & Design