Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 85 archival items mostly in poster format produced 1964-68.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, Christmas gift ideas, colour photography, colour slides, Easter advertising campaigns, home movie equipment, Instamatic Cameras, moving image recording equipment, photographic accessories, and in particular the Instamatic camera.
Advertising slogans include 'Remember when women were scared of movie cameras? Kodak has changed all that' and 'Everybody would like a Kodak Instamatic Camera ~ The happiest gift of all ... There's one for everybody on your list.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Details as to which publications these advertising clippings and proofs relate to have not been included in this scrapbook, aside from a few which have been listed as from the publication 'Time.'
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large blue scrapbook with off-white canvas binding along the spine, containing 96 paper pages with advertising proofs, mostly in A4 and A3 formats. Sticky tape is securing the proofs to the thick green paper pages but a number of proofs have come loose inside the scrapbook. Some advertising proofs have corrections hand-written in pencil. Many pages towards the end of the book are blank. The promotional materials range in size from 210 mm (W) x 337 mm (H) to 380 mm (W) x 556 mm (H). The proofs, mostly in black and white, some in colour, were printed on white paper as half page, full page and smaller clippings.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, centre, hand-written, green ink: 'AMATEUR CAMPAIGNS' Spine, centre, hand-written, black ink: '(1)' Spine, bottom, hand-written, red ink: ' FULL'
Type of item
325 mm (Width), 30 mm (Depth), 405 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Camera Accessories, Photographic Equipment & Supplies, Marketing, Technology & Innovation, Technology Changes, Innovation & Design