Scrapbook that was compiled by Kodak Australasia Pty Ltd.It contains approximately 614 archival items produced October 1955 to December 1957.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, Christmas gift pack promotions, event promotions for photography workshops, film developing accessories and camera accessories, flash photography, Kodak buy back schemes, Kodak career opportunities, Kodak gift ideas, Medical services e.g. Blue Band X-Ray Film supplies to St Vincent Hospital and Royal Prince Alfred Hospital, advertisements for the new South Australia Kodak headquarters building opening, photo finishing services, photographic film, photographic prints, Royal Show 'Medical School Appeal' events and sound projectors.
Advertising slogans include 'A (Kodak) picture is worth a thousand words' and 'Kodak. as international as the Olympics' Advertisements have been taken from newspapers and are printed in black and white. The newspaper source and date have either been typed onto the individual clippings or typed onto a separate page as a list and taped into the book.
Advertising clippings and proofs relate to the following publications:
Barrier Miner, Barrier Truth, Bendigo Advertiser, Blue Mountains Advertiser, Border Morning Mail, Bundaberg News-Mail, Central Advocate, Central Western Daily, Centralian Advocate, Chronicle-Despatch, Cooma-Monaro Express, Country Life Stock & Station Journal, Cowra Guardian, Daily Mercury, Forbes Advocate, Glenn Innes Examiner, Goulburn Evening Post, Hamilton Spectator, Inverell Times, Lithgow Mercury, Maitland Mercury, Maryborough Chronicle, Murrumbidgee Irrigator, Naracoorte Herald, North-West Champion, Port Augusta Trans, Port Augusta Transcontinental, Port Lincoln Times, Port Pirie, Riverine Herald, South Coast Times, Sunday Mail, Sunraysia Daily (Women's Section), Swan Hill Guardian, Temora Independent, The Murray Pioneer, The Advertiser, The Advocate, The Age, The Albany Advertiser, The Area News, The Argus, The Armidale Express, The Bairnsdale Advertiser, The Bathurst National Advocate, The Benalla Ensign, The Border Watch, The Bulletin, The Cairns Post, The Camperdown Chronicle, The Canberra Times, The Catholic Weekly, The Central Queensland Herald, The Colac Herald, The Courier, The Courier-Mail, The Daily Advertiser, The Daily Examiner, The Daily Mercury, The Daily Telegraph, The Down Star, The Dubbo Liberal, The Ensign, The Farmer's Weekly, The Gazette, The Geraldton Guardian, The Gippsland Times, The Gosford Times, The Gympie Times, The Herald, The Horsham Times, The Illawarra Mercury, The Inverell Times, The Kalgoorlie Miner, The Kingaroy Herald and Nanango News, The Kyneton Guardian, The Latrobe Valley Advocate, The Longreach Leader, The Macleay Argus, The Manning River Times, The Miners Advocate, The Morning Bulletin, The Mudgee Guardian, The Murray Pioneer, The Nambour Chronicle, The Newcastle Morning Herald, The Newcastle Sun, The North Queensland Register, The Northern Argus, The Northern Daily Leader, The Northern, Miner, The Northern Star, The Northern Territory News, The Post, The Queensland Times, The Recorder, The S.M.Herald Careers Supplement, The Shepparton News, The Singleton Argus, The South Eastern Times, The Standard, The Stawell News, The Sunday Advertiser Picture Supplement, The Sydney Morning Herald, The Townsville Daily Bulletin, The Warracknabeal Herald, The Warwick Daily News, The West Australian, The West Coast Sentinel, The Western Times, The Wonthaggi Express, The Young Witness, Toowoomba Chronicle, Tumut And Adelong Times, Tweed & South Coast Daily, Tween And South Coast Daily, Warragul Gazette, Weekly Supplement to the Portland Observer, Whyalla News
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 104 paper pages and cover, bound with cardboard and five metal staples, containing press advertisements. All newspaper clippings are in black and white on newspaper. Typed lists of sources for each separate advertising campaign are attached. Dates are written in blue pen at the top of each page. All clippings are attached with glue or sticky tape. Several clippings and typed indexes are loose in the scrapbook. Several pages in the scrapbook have been left empty. The promotional materials range in size from 45mm (W) x 55mm (H) to 216mm (W) x 398mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square yellow sticker on front cover, centre, typed, black ink: 'DAILY ADVERTISEMENTS / FROM OCTOBER 1955'
Type of item
292 mm (Width), 50 mm (Depth), 435 mm (Height)
Narrower at spine and bulging/twisted towards outer edge of pages
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Newspaper Promotions, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Education & Training