Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately189 archival items produced 1972-1975.
The contents include advertising clippings, leaflets and promotional material for Kodak products in the 1970s. The products and subjects include: motion picture projectors, film and accessories, moving footage products and equipment, photographic prints, pocket instamatic cameras, projection screens, slide projectors, time-lapse cameras and educational information for Kodak products and making motion picture films domestically and professionally.
Advertising slogans include 'Trust these moments to Kodak film - It's Kodak . for color.' and 'Chalk is cheap but movies cost less.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Advertising, Markets and Media Weekly (B & T), Audio Visual Australia, Aust. Grade Teacher, Australian Audio Visual News, Australian Audio Visual Reference Book, Broadcasting and television yearbook '74, Camera & HI FI, Cinema Papers, Education, I.R.E.E., Lumiere, Media Expo '74, Movie Makers, Movie News, Newsreel, Rydges, Secondary Teacher, South Australian Teachers Journal, T.V. Week, Training & Development in Australia, Viccso Handbook, Western Teacher.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large black scrapbook with square yellow label adhered to front cover. Contains 105 brown paper pages with gloss and matte paper advertising clippings and promotional material attached. The promotional materials range in size from 145 mm (W) x 227 mm (H) to 190 mm (W) x 248 mm (H). A typed index on the first page describes the contents, with page numbers written in pen. Each page is numbered in the top right hand corner in pencil. The clippings are adhered to paper pages with sticky tape and sometimes glue. A number of proofs have come loose inside the scrapbook. Some pages throughout are blank, where a themed section has not been filled.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, typed, black ink: 'CINE, MOTION PICTURE & EDUCATIONAL, / SCIENTIFIC / NO.2 BOOK'
Type of item
285 mm (Width), 42 mm (Depth), 430 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Movie Projectors, Cameras, Photographic Film, Photographic Equipment & Supplies, Education & Training, Technology & Innovation, Technology Changes, Innovation & Design