Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 176 archival items produced during the 1960s.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include Camera Outfits, Cameras, Film projectors, Instamatic movie cameras, Kodak International Colour Picture Competitions, Kodak Projection Screens, movie cameras, photographic albums, photographic exhibitions, photographic film, photographic prints/ printing services, photographic slides, photography demonstrations, precision photographic equipment,
slide projectors, sound projectors, sound recording tape, view- master viewer and reels.
Advertising slogans include 'New, fast Kodacolor-X Film means you can snap colour prints with almost any camera' and 'off to the snow! But don't let the memories melt. Take a camera and plenty of Kodak Colour Film.' Some proofs have handwritten annotations marking out changes in spelling and layout. Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Many of the advertising clippings and proofs do not relate to specific publications, instead they have various categories assigned. Examples of these are; Daily Press Photo Pages, General Press, Local Promotion Patch, Misc. Mag Dealer, Newspapers & Weekly Times, Photo Pages, Press Ad. Some do have more specific labels and are related to the following publications: Australian Travel Month, Melbourne Herald, National press and The Mine.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large blue scrapbook with off-white canvas binding along the spine, containing 94 paper pages (including inside of front and back cover). A few pages have been cut out. The black and white proofs were printed on white paper as half page and smaller clippings. The promotional materials range in size from 88 mm (W) x 144 mm (H) to 500 mm (W) x 378 mm (H). Sticky tape was securing the clippings but a number of proofs have come loose inside the scrapbook. Some advertising proofs have corrections hand-written in pencil or blue ink.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, centre, hand-written, green ink: 'PHOTO PAGES' Spine, bottom, hand-written, red ink: 'FULL'
Type of item
325 mm (Width), 20 mm (Depth), 405 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Movie Projectors, Cameras, Photographic Film, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Slide Projectors, Photographic Accessories, Photographic Exhibitions, Innovation & Design