Summary

A 16mm motion film featuring a short animated advertisement for the Kodak Instamatic 56-X Camera Save-A-Stack Pack. The commercial, produced in the mid 1970s by Atlab and Film Graphics for Kodak Australasia, features a young boy taking photographs around his home and telling the audience about it in a catchy rhyme which goes as follows: "Got a beaut' camera given to me / Tried it out on me family / Shot ma dad and I shot ma Mum / Shot ma sister, only had one / Got me shots back, they were great / except the one of me headless mate." His broad Australian accent and the use of humour and badly framed photography was likely intended to make photography seem accessible and non-intimidating.

The Save-A-Stack pack was the first Kodak camera outfit, complete with spare flashbulbs and film, to be based around an Instamatic Camera.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Animated television advertisement for Kodak titled 'Save-A-Stack-Pack'. It features a young boy taking photos of his family.

Physical Description

16mm cellulose acetate motion picture film; Colour; Television commercial (TVC); Optical sound; 1976

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, circa 1976

  • Recording Details

    Commercial TV, 00:00:52 HH:MM:SS, Excellent, 16mm cellulose acetate motion picture film; Colour; 30 ft;Television commercial (TVC); Optical sound; 1976

  • Content Summary

    1, 00:00:01 HH:MM:SS, Atlab intertitle and leader countdown,2, 00:00:15 HH:MM:SS, Zoom out from boy's face to him loading the film cartridge in lounge room. Dog sleeps on floor. Boy: 'Got a beaut camera given to me',3, 00:00:18 HH:MM:SS, Close up of boy and dog with nose against camera,4, 00:00:19 HH:MM:SS, Close up of dog as though through camera.,5, 00:00:20 HH:MM:SS, Man sleeping in hammock on lawn. Boy appears in foreground.,6, 00:00:21 HH:MM:SS, Close up of man looking startled as camera clicks.,7, 00:00:22 HH:MM:SS, Woman hanging washing out on clothesline with curlers in hair. Boy appears over fence and takes photo. She is startled.,8, 00:00:23 HH:MM:SS, Close up of woman startled behind a sheet.,9, 00:00:23 HH:MM:SS, Girl in pink dress in foreground. Boy creeps up behind her in backyard with camera.,10, 00:00:25 HH:MM:SS, Close up of girl's face.,11, 00:00:26 HH:MM:SS, Boy at desk opening envelope of developed film. Camera tracks up to above the desk where he lays out photographs and camera zooms in.,12, 00:00:27 HH:MM:SS, Close up of snapshots spread on desk, mostly containing mis-framed shots. Camera pans across to photo of person with head out of frame.,13, 00:00:30 HH:MM:SS, Boy kneeling on floor in bedroom taking a photo. He leans in. Male voice over narration commences.,14, 00:00:31 HH:MM:SS, Girl in pink dress posing before dresser. Camera flashes intermittently. Voice over: "...Fifty-Six Ex camera is the easy way to learn about photography.",15, 00:00:33 HH:MM:SS, Close up of boy with camera.,16, 00:00:33 HH:MM:SS, Dog by fireside looks up and puckers lips for camera. Flash.,17, 00:00:35, Camera pans out from Save-A-Stack pack as hand places the camera inside. Voice over: 'Now available in this Save-A-Stack Pack as a limited quantity offer.,18, 00:00:38 HH:MM:SS, Mid shot of boy holding up film and flash bulbs. Voice over: "You get extra film AND flashes at no extra cost".,19, 00:00:41 HH:MM:SS, Save-A-Stack pack to right of the screen. Kodak logo and price graphics zoom up on the left hand side.,20, 00:00:47 HH:MM:SS, End

  • Format

    Moving Film, 16 mm, Colour

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production