Summary

16mm motion picture film featuring a television advertisement for the Kodak Brownie Starflash camera, promoting it as a gift idea to capture family holiday moments. It does this by showing several family holiday snapshots before showing a grandfather happily taking a photograph of his granddaughter outside their caravan by the sea. The commercial is part of the 'Kodak Camera Parade' campaign and features the catch phrase 'This Christmas, give fun: Give a Kodak camera'.

The commercial was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial advertising Kodak Brownie Starflash Camera. It opens on a patterned backdrop and three snapshots come on screen, featuring images of a family on holiday. An old man by the sea happily takes a photograph of a young girl eating. The commercial closes with a marching girl splitting in two and marching off either side of screen to reveal a line-up of different Kodak cameras, the Brownie Flash II in the foreground. There is music and a male narrated voice over throughout.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 DUPLICATE OF MM 155554.

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