Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 53 archival items produced between 1963-1972.
The archival items include full page advertisement proofs for Kodak products. The client base for these advertisements is mainly specialist graphic art processionals or professions requiring specific imaging techniques such as cartographers and aerial photographers. Advertising material has been prepared by Kodak (Australasia) Pty. Ltd.
Advertising slogans include 'Eliminate the negative (and a lot of bother).Accentuate the Autopositive (Kodak Autopositive Projection Film)' and 'For tough, durable, dimensionally-stable reproductions to meet the requirements of the cartographer.KODAGRAPGH ESTAR Base Films.' Some proofs have been annotated by hand in blue ink; others include sepaarte pages of annotations along with budgeting details for specific campaigns. The products and subjects mainly include photographic film and paper along with photographic reproduction materials.
Advertising clippings and proofs relate to the following publications:
Australian Engineer, Cartography, Engineering Australia, Manufacturers Monthly, Sydney Morning Herald, The Age, Trade Magazine Advertisement.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large brown cardboard scrapbook with 88 pages, bound with brown canvas. the last 56 pages have been left blank. 8 staples have bee put in the back cover to create a pocket which contains 21 loose advertising proofs, these stables are coming undone and are sticking out of the back cover of the scrapbook. The promotional materials range in size from 155 mm (W) x 234 mm (H) to 227 mm (W) x 264 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, centre, handwritten, green ink: 'GRAPHIC REPRODUCTION'
Type of item
323 mm (Width), 20 mm (Depth), 403 mm (Height)
Scrapbooks, Advertising, Photography, Manufacturing, Retailing, Promotional Materials, Photographic Film, Cameras, Photographic Copiers, Microfilming, Medical Imaging, Industrial Exhibitions, Technology Changes, Technology & Innovation, Marketing, Innovation & Design