Black and white photograph of the interior of a Michaelis, Hallenstein & Co. Trade Stall.

This photograph relates to products and promotions of the L.J. Sterne Doll Company (1939-1971), a Melbourne doll and toy manufacturer founded by Austrian migrants Leo and Hilda Sterne.

Description of Content

The temporary building is identified as trading as Michaelis, Hallenstein & Co. by the partially visible sign on the front of the structure. The interior ceiling is lit by fluorescent lights and the visible interior wall is covered in peg board. Two signs hang upon this wall; one advertising 'HI-SPEED / WHEEL TOYS / Produced by / PILGRIM PTY LTD' and another reading ' 'Sally-Ann' CLOTHES FOR EVERY OCCASION'. Upon and in front of this display wall are shelves displaying dolls and toys by various manufacturers. 'Gerry Gee Junior' Footy Fan dolls in various Victorian Football League colours are identifiable mid way along these displays.

Physical Description

Black and white photograph on paper.


This item is part of a growing collection of material relating to the migration and settlement experiences of Leo and Hilda Sterne who arrived in 1939. They immediately established a business that became one of the most successful doll and toy manufacturers in post-war Melbourne.

The L J Sterne Doll Company collection (1939-71) is significant as one of the few surviving collections related to an Australian toy and doll manufacturer, a once thriving industry in Australia. Only at the A. L Lindsay and Co. Archive at the Powerhouse Museum and the Jakas Toys Collection at Museum Victoria are comparable.

This collection of photographs, business and promotional documents, dolls, and toys enables the exploration of many historical and social themes including: local television and manufacturing industries; design and production innovation; marketing and merchandising; childhood; gender and cultural representations; leisure and sport; and key cultural and historical events.

More Information