Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 349 archival items produced in 1963-71.
The archival items include promotional leaflets for Kodak products. The products and subjects include projectors, cameras, camera accessories and equipment, phototype setting systems, verifax copiers, photomechanical transfer paper, Kodak Color Systems, Microfilm Systems, graphic arts film, sound projectors, film projectors, film processors and film developers. The leaflets also promote services such as the Kodak technical information hotline, Kodak Technical Sales Representatives and Kodak Mechanized Systems Counsellors.
The advertising material of this scrapbook is largely directed towards professional, commercial and industrial markets as well as graphic arts markets. Advertising slogans include 'Reduce color printing costs - Get it right first time with Kodak reproduction systems' and 'New 'filmless copy' technique takes the sweat out of deadlines.' Advertising has been prepared by Kodak (Australasia) Pty Ltd.
Advertising materials relate to the following publications:
A/Asian Modern Secretary, Australian Financial Review, Australian Printing World, Bulletin, Business Review, International Photography in Arts, Manufacturer's Monthly, Modern Office, Modern Office and Data Equipment, Modern Secretary, Newspaper News, Printing and the Graphic Arts, Readers Digest, Rydges Business Journal, Sport, The Australian Engineer, The Australian Manager, The Bulletin, The Master Builder, The Platemaker, Time Magazine, West Australian Manufacturer.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with 99 pages containing newspaper and magazine advertisements. There is no front or back cover, pages are cream paper. The scrapbook is bound with cardboard and 5 metal staples. The clippings are mostly printed on cream coloured newspaper quality paper, and glossy magazine paper. Clippings are in black and white but occasionally in colour. The promotional materials range in size from 278 x 214 mm to 138 x 190 mm. Often there are multiple copies of the same advertisement adhered with tape but most have come loose. Many of the clippings have the journal/newspaper source and date typed onto them. The scrapbook pages have been numbered by hand with red ink, along with the source of the clippings at the top of the page. A typed index is located on the first page.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
The scrapbook pages have been numbered by hand with red ink, along with the source of the clippings at the top of the page.
Type of item
289 mm (Width), 15 mm (Depth), 418 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Promotional Materials, Photographic Film, Cameras, Movie Projectors, Photographic Accessories, Photographic Products, Photographic Developers, Photographic Processing Equipment, Sound Projectors, Microfilm, Marketing, Making History - Kodak Collection