One of a series of postcards issued by the Commonwealth Immigration Office, during the early 1920s, to promote immigration to Australia for rural settlement. This postcard promotes the success of Australia's wheat farmers, depicting a farmer in a paddock harvesting a high standing crop of wheat with a stripper-harvester pulled by a team of eight draught horses. The reference in the caption to the 'Total Value of the Australian Wheat Crop Last Year' being £62,169,360, represents the official production recorded for the 1920-21 season. The reverse side has a outline map of Australia with 'Kinsmen! We Welcome You' printed across it, together with population statistics and a reference to the Australian Pavilion at the British Empire Exhibition, which was held at Wembley, England, from April-October 1924.
The postcards were part of a promotional scheme, that also included advertising posters, introduced by the Commonwealth Immigration Office, after it assumed responsibility for the recruitment and transport of assisted immigrants to Australia from the individual State governments in 1921. The postcards portray rural activities, and feature positive propaganda style messages to entice intending migrants. The rural subject matter highlights the strong push for British rural workers and settlers during the 1920s as part of the Empire Settlement Scheme.
Postcard with black and white photograph of a rural scene published as a half-tone print with accompanying text on front and back of card.
This collection of postcards offers important insights into Australia's migration policies and promotional activities during the 1920s, a period when enticing British immigrants for agricultural settlement was a key priority, along with attracting farm labourers and domestic workers. Recruiting British migrants to Australia to settle on the land was an important Government strategy for Australian immigration schemes at this time, particularly with the launch of the Empire Settlement Scheme in 1922, which offered assistance and land packages to immigrants from the United Kingdom with varying degrees of success.
Caption on front of card: 'STRIPPING AN AVERAGE AUSTRALIAN WHEAT CROP./THE TOTAL VALUE OF THE AUSTRALIAN WHEAT CROP LAST YEAR WAS/£62,169,360. AUSTRALIA IN THE LAST FIVE YEARS EXPORTED 1,895,630/TONS OF FLOUR.' Footer: COMMONWEALTH IMMIGRATION OFFICE PHOTO' Reverse: 'Kinsmen! We Welcome You/Visit the Australian Pavilion at British Empire Exhibition at Wembley, and see what Australia and her resources are/PRINTED FOR COMMMONWEALTH IMMIGRATION OFFICE BY ATLAS PRESS PTY. LTD. MELB.'
Type of item
140 mm (Width), 90 mm (Height)
Singleton Argus, 20 Jul 1922, p.4, 'Primary Production', [Link 1] viewed 23/9/2013.
Agriculture, Exhibitions: British Empire Exhibition, Wembley, 1924, Farming Methods, Farms, Harvesting, Horse Teams, Immigration, Migration & Settlement, Promotional Materials, Stripper Harvesters, Rural Life, Wheat, British Immigration, British Colonies, British Empire