Summary

This image was taken during the 1955 Better Food Exhibition held at the Exhibition Building. The exhibition was organised by the Food Technology Association of Victoria in conjunction with the Queen Elizabeth Maternal and Child Health Centre Businessmen's Committee.

One of approximately 85,000 negatives from the Laurie Richards Collection taken by the Melbourne based Laurie Richards Studio between the 1950s -1970s.

Laurie Richards was a professional photographer who began his career as a photo-journalist, working for the Advertiser newspaper in Adelaide, and the Argus and the Herald newspapers in Melbourne. In 1953, he opened his own business and set up a photographic studio at his home at 4 Tower Avenue, Alphington, an inner suburb of Melbourne. At its peak, in the late 1960s, the Laurie Richards Studio was one of Melbourne's pre-eminent commercial photographic studios, employing twelve photographers. The Laurie Richards Studio worked mainly in advertising and public relations, and had a broad clientele which included commercial companies, government institutions and the entertainment industry.

Description of Content

Albright & Wilson exhibition stand in the Exhibition Building. This stand is advertising Aerophos Phosphate Aerators, a raising ingredient for flour.

Physical Description

Black and white cellulose acetate negative.

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