Summary

Envelope and folded flyer promoting the Massey Ferguson 'selling bee' marketing campaign. The campaign encouraged agents to sell equipment to earn prize points so that they could 'buy' any prize from the 'big catalog'.

This item is part of the Stan Payton Marketing Collection. This collection represents the marketing strategies developed by Stanley Edwin Payton, as the Marketing Sales & Promotion Manager for Massey Ferguson over a period of approximately 25 years, from 1959 to 1985.

The Stan Payton Marketing Collection forms part of a collection of photographs, negatives, moving film, artefacts, documents and trade literature belonging to the H. V. McKay Sunshine Collection. The McKay Sunshine Collection is regarded as one of the most significant industrial heritage collections in Australia. The collection relates to the agricultural manufacturing firm, the Sunshine Harvester Works, which was founded by Hugh V. McKay in the 1890s in Ballarat. Between 1906 and 1907, McKay moved production to Sunshine where the firm became one of the largest industrial businesses in Australia. Change in ownership is a recurring theme in the company's history. In 1930, it merged with Massey-Harris to become H.V McKay Massey Harris. In the mid-1950s, the company was absorbed by Canadian agricultural firm Massey-Ferguson. Production in Sunshine ceased in the mid-1980s, following almost 100 years of manufacturing agricultural equipment.

Physical Description

White envelope with bee on cover. Separate fold-out flyer with yellow and black bee.

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