Black and white photograph of employees at a Hecla Electrics factory in the 1920s. The photograph may be of the Little Collins Street, or Little Bourke Street premises.

The slogan "By Hecla it's good" - as used to comedic effect by Graham Kennedy in Hecla's pioneering TV advertising - is displayed in the workshop as well as on the packaging.

This photograph is from an album containing 255 black and white photographs depicting electrical appliances, showroom displays, factory interiors and advertising material relating to Hecla Electrics Pty Ltd. It is part of the Hecla collection of photographs, documents, products, manuals and promotional materials from the Hecla Electrics factories in Melbourne. This collection dates from the late 19th century to the late 20th century and was acquired in 2004 from the current owner of the Hecla Electrics brand.

Hecla Electrics manufactured and distributed a wide range of domestic and commercial electric appliances products to Australasia, such as heaters, kettles, toasters, stoves and water heaters. Its client base included households, commercial businesses such as cafés, hospitals and offices, as well as the military. The company promoted its goods through advertisements in home magazines and displays in shop windows, home shows and the 1935 All-Electricity Exhibition. Hecla Electrics became a household name in Melbourne during the 1920s and remained a popular Australian brand until the late 20th century.'

Description of Content

Photograph of workers assembling products at benches in an industrial setting. The image is traken from behind the workers and shows the whole factory floor.

Physical Description

White bordered black and white photograph adhered with sticky tape at each corner to a buff paper backing.

More Information