Sticker with the slogan 'True Blue Is Not A Skin Colour' produced by Australians Against Racism and Discrimination in Sydney in 2008. The sticker was produced to counteract racism in Australian society, and was sold through the social networking sites of MySpace and Facebook in 2008 and 2009, and from 2009 at the website The slogan refers to the Australian slang term 'True Blue' which means totally Australian.

Physical Description

White sticker on white backing paper. An image of the map of Australia with the Australian flag colouring it is on the left hand side. Next to this in dark blue "True Blue" Below this in smaller red "is not a skin colour". Beneath the slogan is


These stickers and T-shirts are representative of the group 'Australians Against Racism and Discrimination' efforts to counteract racism and discrimination in Australian society through the social networking site Facebook. Many of the slogans on these stickers and t-shirts were created to counteract racist slogans developed and used recently, especially since the Cronulla riots of 2005. The slogans and imagery on the stickers and t-shirts are also an attempt to counteract the 'hijacking' of the Australian flag and southern cross for nationalist 'Aussie Pride' protests.

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