Card - 'Save Water!', published and distributed by City West Water, circa 1996-2004. The card is oval and has a hole at the centre top so that it can fit over a hook or door handle. It is intended to be located in a prominent place in bathrooms as a reminder to reduce shower time to four minutes.
Light card with water resistant surface. Blue with black print. A hole in centre top allows for it to be hung on a hook or door handle.
These items were collected during the Water Smart Home project and document the developing strategies used by the Victorian Government, water authorities, private industries and communities in confronting the emerging water crisis from 1995 to 2007. It captures the increasing urgency to address the growing imbalance between water supply and demand. It demonstrates a shift in government strategy away from an investment in major infrastructure to a campaign focused on behaviour change methods to reduce water consumption and secure Melbourne's water future.
An interesting feature of this material is the focus on gardening. Prior to water restrictions, Melbourne households used up to 50% of potable water for gardening - a significant focus of the public education campaign was therefore directed to this popular cultural activity and offered many ways to preserve this activity within the limits of Melbourne's water supply.
The Smart Water Fund was set up as part of the 'Our Water Our Future' campaign to support innovative water conservation projects, including Museum Victoria's Water Smart Home project. This material was collected as part of the Water Smart Home project. It shows how the 'Our Water Our Future' campaign infiltrated households in Melbourne, and documents the broader community messages and education strategies.
Collected from Ms Liza Dale-Hallett - Museum Victoria
Inscription: 'Save Water! Cut your shower time from 7 to 4 minutes and you could save over 25,000 litres of water each year.
Type of item
105 mm (Width), 205 mm (Height)
www.ourwater.vic.gov.au/programs/owof www.melbourne.vic.gov.au/rsrc/PDFs/Water/TotalWatermark1.pdf www.savewater.com.au www.watermarkaustralia.org.au www.melbournewater.com.au [Link 1]
[Book] Department of Sustainability and Environment Victoria. 2006. Central Region Sustainable Water Strategy Action to 2055., April 2006
[Book] Department of Sustainability and Environment Victoria. 2007. Our Water Our Future: The Next Stage of the Government's Plan., June 2007
[Book] Department of Sustainability and Environment Victoria. 2004. Securing our Water Future Together: White Paper., June 2004
[Book] Water Resources Strategy Committee for the Melbourne Area. 2002. 21st century Melbourne: a WaterSmart City (final report)., October 2002
[Book] Melbourne Water. 2007. Sustainability Report 2006/2007., July 2007