Summary

A promotional price ticket for the 'New low-cost' Kodak Colorsnap 35 Camera, featuring the catch phrase 'Makes colour photography easy for everyone' and displaying the price of the camera and case at 13 pounds, 10 shillings. Cardboard tickets like this would have been given to Kodak dealers and retailers for use in their merchandising units and displays. It is unclear if this label was produced by Kodak Australasia or simply kept by them as reference material for international packaging design and marketing. This label may have been produced by Kodak Limited in England, where the Colorsnap cameras were made.

This item is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Small cardboard sign in Kodak yellow, printed with red and black text on the top half. The top section has rounded corners and is diagonally sloped down to the right. The bottom half is a folding tab.

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