Scrapbook that was compiled by Kodak Australasia Pty Ltd. It contains approximately 8 archival items produced 1944 - 1945.
The archival items include war-time promotional clippings and colour adverts taken from The Australian Women's Weekly. The subjects of these clippings encourage the public to send photographs to family stationed overseas, warn of shortages of Kodak stock, advertise Kodak's contributions to documenting the war effort and the 'Airgraph', an invention by Kodak to transport letters overseas as film.
Advertising slogans include 'The photograph from home', 'Their Heroism shall live imperishably on...', and 'Serving humanity through photography.
All the advertising clippings were taken from The Australian Women's Weekly 1944 - 1945. Archival items from 1946 - 1947 were removed and placed in a new scrapbook according to notes on the front cover.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper rectangular scrapbook with brown paper pages containing magazine and press advertisements. Red plastic binding with white label, red text and blue hand written text on front cover. The promotional materials range in size from 216 X 301 mm to 271 X 390 mm. Five pages show evidence of missing adverts ranging from 1946 -1947. There is a loose yellow, black and white Kodak sales booklet included in the scrapbook.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, center, red ink printed on white lable: 'KODAK WOMEN'S WEEKLY COLOUR ADVERTISEMENTS' ('WOMEN'S WEEKLY' crossed out in blue ink) Front cover, center, blue ink handwritten on white lable: 'WAR-TIME/(NEW BOOK AS FROM JAN. 1946)'
Type of item
285 mm (Width), 10 mm (Depth), 360 mm (Height)