Promotional badge for the Newton message pad . The Newton was introduced in 1993.

Apple made great use of promotional devices such as badges, posters and stickers. The release of the Newton was widely anticipated by the general public because it was a new type of computing device (Personal Digital Assistant) and Apple was keen to increase the hype surrounding the product.

Part of a representative collection of hardware, software, trade literature and promotional material that documents the history of the Apple company, and its contribution to, and impact on the computer industry and society.

Physical Description

A rectangular steel badge with enamel finish.

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