The first National Aborigines and Islanders Day Observance Committee (NAIDOC) poster was created in 1972 to promote 'Aborigines Day', a day during which people united to protest for Indigenous rights. Produced annually, the posters reflected this focus predominantly featuring political themes until 1977. In 1978, NAIDOC established ‘NAIDOC Week’, a week-long celebration of Indigenous Australian cultures. This decision broadened the thematic scope of the posters to include ideas about culture and history. Children and communities also became recurrent themes, reflecting ideas about the future and way forward for Indigenous people. In the 1990s, a poster competition was created to invite contemporary Indigenous artists to develop an artwork reflecting the annually selected theme. The winning artwork is featured on each year’s NAIDOC poster.

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