Alternative Name: Token
Medal, Cole's Book Arcade Federation of the Whole World, circa 1885. This gilt medal is one of a series of medals offering maxims and proverbs issued by E.W. Cole at his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' (Dean, 1988, p.36).
According to Sydney Endacott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion and hens, although these only required one penny to operate).
Cole had his first medal stuck in 1879 and his last one about 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage then circulating, or plated with nickel or white metal. The medal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 types. Only 50 types are known to have circulated (George Dean, 1988, A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals).
A gilt bronze medal (31 mm diameter) featuring a globe with clasped hands and a thought provoking maxim.
A globe across which arms reach with clasped hands, above arms, FEDERATION / OF THE / WHOLE WORLD, below hands, DESIRABLE POSSIBLE INEVITABLE around in tiny letters, FEDERATION OF THE WORLD MEDALS ISSUED BY E.W. COLE BOOK ARCADE MELBOURNE
FRIEND / IT IS YOUR DUTY / AS ONE OF THE / HUMAN FAMILY / TO HELP TO FEDERATE / THE WHOLE WORLD / & OTHERWISE ASSIST TO / MAKE ALL MANKIND / HAPPY
Transfer from National Gallery of Victoria (NGV), George McArthur, 15/3/1976
circa 1885 AD
Obverse: FEDERATION OF THE WHOLE WORLD DESIRABLE POSSIBLE INEVITABLE FEDERATION OF THE WORLD MEDALS ISSUED BY E.W. COLE BOOK ARCADE MELBOURNE Reverse: FRIEND IT IS YOUR DUTY AS ONE OF THE HUMAN FAMILY TO HELP TO FEDERATE THE WHOLE WORLD & OTHERWISE ASSIST TO MAKE ALL MANKIND HAPPY
Type of item
9.87 g (Weight)
2 mm (Length), 31 mm (Width), 2 mm (Depth), 31 mm (Height)
Measurement From Conservation.
Chitty 60 = Dean 81
[Book] Dean, George D. 1988. A Handbook on E.W. Cole, His Book Arcade, Tokens & Medals.
[Book] Turnley, Cole. 1974. Cole of the Book Arcade: a Biography of E.W. Cole.
[Article] 1973. A Tribute to E.W. Cole. Australian Numismatist. 27 (10): 5-10.
[Catalogue] Morrison, Ian. 2003. The Baker of Maldon.
[Thesis] Lugton, Mary E. 1989. George McArthur of Maldon: his Life and his Book Collection.