Aternative Name: Token
Medal, Cole's Book Arcade Federation of the World, Causes of Variation in Mankind, circa 1885. Minted in the USA, this aluminium medal was one of a series of medals offering maxims and proverbs chosen by E.W. Cole at his Book Arcade. He called the medals 'little missionaries for the spread of educative knowledge' (Dean, 1988, p.36).
According to Sydney Endacott, an employee of Cole, customers were charged three pence for these medals (which he prefers to call tokens) which, when the Arcade was particularly busy, gave them admission to the second-hand books gallery where the orchestra played. Each medal could be exchanged for thee pence worth of goods, but most were kept. The pierced ones were sometimes worn as pendants or on pocket watch chains. The medals served as perpetual advertisements of the Arcade (Victorian Historical Magazine, February 1962). George Dean suggests that the medals were also given in change at Christmas time, and could be used to operate amusement machines (presumably including the symphonion and hens, although these only required one penny to operate).
Cole had his first medal stuck in 1879 and his last one about 1903. The medals were variously gilded, silvered or bronzed, replicating the coinage then circulating, or plated with nickel or white metal. The medal blanks were usually made of copper or brass, but some might have been bronze; aluminium was also sometimes used. In all, perhaps 300,000 medals were struck, in 97 types. Only 50 types are known to have circulated (George Dean, 1988, A Handbook on E.W. Cole: His Book Arcade, Tokens and Medals).
An aluminium medal (39 mm diameter) offering a thought provoking maxim related to world federation.
Above a tree fern, CAUSES OF VARIATION IN MANKIND at left side, MAN / IS BUILT UP / BY TWO CAUSES / HEREDITY FROM / HIS PARENTS / AND THE / SUM TOTAL / OF HIS on right side, ENVIRONMENTS / SUCH AS / FOOD / CLOTHES / SHELTER / CLIMATE / LOCALITY / EDUCATION / OCCUPATION / ETC above ground line, MADE IN U.S.A.
Within a wreath springing from a rainbow, HIS SKIN-COLOR / IS CAUSED BY THE / SUN. HE DEGENERATES IN THE ENERVATING / TROPICS. HE EVOLVES / PHYSICALLY STRONGER / IN THE BRACING / TEMPERATE REGIONS below rainbow, FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE
Bequest from L. H. Walters - Museum Victoria
circa 1885 AD
United States of America
Made in the United States of America.
Obverse: CAUSES OF VARIATION IN MANKIND MAN / IS BUILT UP / BY TWO CAUSES / HEREDITY FROM / HIS PARENTS / AND THE / SUM TOTAL / OF HIS ENVIRONMENTS / SUCH AS / FOOD / CLOTHES / SHELTER / CLIMATE / LOCALITY / EDUCATION / OCCUPATION / ETC MADE IN U.S.A. Reverse: HIS SKIN-COLOR / IS CAUSED BY THE / SUN. HE DEGENERATES IN THE ENERVATING / TROPICS. HE EVOLVES / PHYSICALLY STRONGER / IN THE BRACING / TEMPERATE REGIONS FEDERATION OF THE / WORLD MEDALS / ISSUED / BY E.W. COLE / BOOK ARCADE MELBOURNE
Type of item
5.27 g (Weight)
2 mm (Length), 38 mm (Width), 2 mm (Depth), 38 mm (Height)
Chitty 76 = Dean 89
[Book] Dean, George D. 1988. A Handbook on E.W. Cole, His Book Arcade, Tokens & Medals.
[Book] Turnley, Cole. 1974. Cole of the Book Arcade: a Biography of E.W. Cole.
[Article] 1973. A Tribute to E.W. Cole. Australian Numismatist. 27 (10): 5-10.