Small discoloured white rectangular paper label. The label depicts prize medals and the Irvine crest.

Label is printed in dark maroon ink and reads: "Irvine's Australian wines pure vintage. Sold by William Alston, Wine, Spirit and Beer Merchant, 7 Barmouth Road, Wandsworth Common, S.W. by Appointment to H.M. the King. By Appointment to H.R.H. the Prince of Wales".

This label may have been used as a business card or an advertisement, and was obviously used in England; Wandsworth Common being in South London. Similarly themed graphics are found in the advertisements Irvine placed in newspapers such as the Argus, Ararat Advertiser and the Stawell Times.

"The Irvine Wine Collection was acquired by Museum Victoria in 1989. It represents the history of the Great Western Vineyard and the achievements of Hans William Henry Irvine, vigneron and politician, from 1888 until 1922. It comprises 130 items ranging from publications, marketing items, packaging materials, wine labels, award medals, ceramics, illuminated address, commemorative trowel, trophy plaques, wine makers tools, and silverware."

Physical Description

White rectangular paper label printed with dark maroon ink. Depicts the crests of the King Edward VII (lion and unicorn) and H.R.H The Prince of Wales, George Frederick Ernest Albert (feathered crown).

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