Black and white photograph depicting two boys and two girls holding Gerry Gee dolls and boxes on stage for the Gerry Gee's Tarax Club show.

This photograph relates to products and promotions of the L.J. Sterne Doll Company (1939-1971), a Melbourne doll and toy manufacturer founded by Austrian migrants Leo and Hilda Sterne.

Description of Content

Four children, two boys and two girls, standing on a stage holding Gerry Gee Junior Dolls and boxes for the Gerry Gee Tarax Club show. A banner above the children reads: 'Gerry Gee's Tarax Club'.

Physical Description

Black and white photograph on paper.


This item is part of a growing collection of material relating to the migration and settlement experience of Leo and Hilda Sterne who arrived in Melbourne in 1939. They immediately established a business that became one of the most successful doll and toy manufactures in post-war Melbourne.

The L.J. Sterne Doll Company (1939-71) is significant as one of the few surviving collections related to an Australian toy and doll manufacturer, a once thriving industry in Australia. Only the A.L. Lindsay & Co. Archive at the Powerhouse Museum and the Jakas Toys collection at Museum Victoria are comparable.

This collection of photographs, business and promotional documents, dolls, and toys enables the exploration of many Australian post-war historical and social themes including: local television and manufacturing industries; design and production innovations; marketing and merchandising; childhood; gender and cultural representation; leisure and sport; and key cultural and historical events.

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