Summary

Black and white photograph of a television image of credits for GTV9 and the L.J. Sterne Doll Company, Melbourne circa 1957 - 1965

Description of Content

Television screen image of opening credits picturing the text GTV9 and the L.J. Sterne Doll Co. Present. To the right are logos for GTV9 and Sterne Dolls.

Physical Description

Black and white photograph on paper support. Minor damage from bending to bottom right corner.

Significance

This item is part of a growing collection of material relating to the migration and settlement experiences of Leo and Hilda Sterne who arrived in Melbourne in 1939. They immediately established a business that became one of the most successful doll and toy manufacturers in post-war Melbourne.
The L.J Sterne Doll Company (1939-71) is significant as one of the few surviving collections related to an Australian toy and doll manufacturer, a once thriving industry in Australia. Only the A.L. Lindsay and Co. Archive at the Powerhouse Museum and the Jakas Toys collection at Museum Victoria are comparable.
This collection of photographs, business and promotional documents, dolls and toys enables the exploration of many Australian post-war historical and social themes including: local television and manufacturing industries; design and production innovation; marketing and merchandising; childhood; gender and cultural representations; leisure and sport; and key cultural and historical events.

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