Black and white photograph of a young boy and girl dressed in western attire with a cowboy Gerry Gee doll and a cowgirl Geraldine Gee doll.

This photograph relates to products and promotions of the L.J. Sterne Doll Company (1939-1971), a Melbourne doll and toy manufacturer founded by Austrian migrants Leo and Hilda Sterne.

Description of Content

A young boy and girl dressed in western clothing and hats, leaning on a white fence. The boy, on the left, holds a cowboy Gerry Gee doll and the girl, on right, holds a cowgirl Geraldine Gee doll. The children are placed either side of the dolls which are seated on the fence in the centre of the image. The children look at the dolls. The photograph is taken outdoors and there is, presumably, a farm in the background.

Physical Description

Black and white photograph on paper.


This item is part of a growing collection of material relating to the migration and settlement experience of Leo and Hilda Sterne who arrived in Melbourne in 1939. They immediately established a business that became one of the most successful doll and toy manufactures in post-war Melbourne.

The L.J. Sterne Doll Company (1939-71) is significant as one of the few surviving collections related to an Australian toy and doll manufacturer, a once thriving industry in Australia. Only the A.L. Lindsay & Co. Archive at the Powerhouse Museum and the Jakas Toys collection at Museum Victoria are comparable.

This collection of photographs, business and promotional documents, dolls, and toys enables the exploration of many Australian post-war historical and social themes including: local television and manufacturing industries; design and production innovations; marketing and merchandising; childhood; gender and cultural representation; leisure and sport; and key cultural and historical events.

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