Summary

Black and white advertisement for Nigger Boy Licorice, circa 1950s-1960s. Nigger Boy Licorice was produced through the 1950s and 60s by the National Licorice Pty Ltd, a company in the USA with a branch in Caulfield, Victoria. The National Licorice company was formed in 1902 through the merger of Young and Smylie, S.V. & F.P. Schudder and H.W. Petherbridge companies in the USA. It was renamed Y&S Candies, Inc. in 1968 and since 1977 has become part of Hershey's Foods. This advertisement represents one of many brands which used the word 'Nigger' to sell and promote products during the 1950s and 1960s. It demonstrates how African American stereotypes and slurs have been imported and reused in Australia.

Physical Description

Double sided yellowing paper with black print. One side has text advertising Nigger Boy Licorice. The other side shows a cartoon with four scenes advertising Nigger Boy Licorice.

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