Booklet titled 'Fire Ready: What You Need to Know for the Fire Season'. It was produced as an insert into the Sunday Herald Sun Newspaper to inform the public about how to be prepared bushfire. Information published in the booklet is provided by various Government Departments and fire agencies and the Premier of Victoria endorses the information in the introduction. Three topics covering assessing, reducing and monitoring risks are outlined in an easy to read and understand format. One of two copies.

Physical Description

Saddle stitched booklet with 40 pages printed in full colour throughout. Cover has background image of forest burning red with bold text at top and colour image boxes on lower half.


This type of public education material reveal fissures and synergies between 'official' and 'unofficial' sources regarding public emergency prevention and responses. Whilst the document is endorsed by the State Government it's marketing is problematic. Whilst many people can be reached through newspapers, the media's language and the use of sub-titles such as "Your Official Guide" blur the lines between 'official' and 'unofficial'. It is also significant that this was produced in the period prior to the Royal Commission findings when there was a fore boding fear in the community that there was no clear direction for the coming fire season.

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