Summary

Business card, grey, for 'Madame Serini, Haute Couture'. Madame Serini (Irredenta Itala Serini), was a post-war Italian immigrant who arrived in Australia with her family in 1950. She had trained in Italy as a designer and dressmaker, and worked for fashion houses in Hobart and Melbourne before setting up her own label in Melbourne in 1959. Madame Serini became a leading prestige women's clothing designer across Australia in the 1960s and 1970s, finally closing in 1979.

Physical Description

Business card, rectangular, grey, printed with black cursive script. No markings on back.

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