Summary

Business card found in front pocket of camera bag used to house the Hasselblad 530cx Photography Assemblage.

This assemblage of photographic equipment was used by commercial photographer Norman Wodetzki in his photographic business in Melbourne. Norman bought this camera in Hong Kong on the way back from a photographic job in Japan in the 1970s. Norman used this camera mainly for commercial work.

Physical Description

Grey marle card with black text and border. No text on reverse. Textured card stock.

Significance

This photographic equipment collection reflects the life of a local working photographer in a small - medium business and the evolution of photographic technology in the second half of the 20th century. Photographer Norman Wodetzki initially used twin reflex Rolleiflex cameras in the 1960s, then bought a 6 x 6 Hasselblad in the 1970s and finally moved on to 35mm electronic Nikons. The museum has very little in the way of cameras manufactured from the 1970s onwards, and few cameras with good provenance. This discreet collection not only fills these gaps but also tells the story of how a professional photographer worked. Norman's working life is being documented by the State Library of Victoria and this record will be available to the museum also, enabling a full picture of his life as a photographer.

Norman Wodetzki is a professional photographer who worked from the mid 20th century through to the early 21st century, when he retired. He began life working as a Victorian Railways clerk and helped a photographer friend from work on weekends with weddings and balls. He then became a working photographer himself. From 1965 he worked for about ten years out of 78 Collins Street Melbourne, above Ogg's Pharmacy, with Lloyd Buchanan. Mr Buchanan used display cases to promote his photography business in the Block Arcade and the Australia Hotel. They often saw competing photographers like Athol Smith at weddings, where there was a distinct division between them. There was a hierarchy amongst Melbourne photographers in terms of who they photographed ie fashion, society, general public etc. Photographers like Athol Smith and Wolfgang Sievers did not consider Norman Wodetzki and Lloyd Buchanan equals with them as Norman and Lloyd catered to the general public as commercial photographers, and were not considered 'artists. Nonetheless, there was enough work for all of them to survive in the local market. [Laurie Richards and Jim Payens whose work is also held by Museum Victoria, were also well known members of the Melbourne photographic community, and further research into the history of Melbourne photographers would be of merit to understand how the Melbourne photographic scene operated].

In 1974 Norman moved to 592 Queensberry Street North Melbourne to work for himself, where he remained until he retired in 2007. He shared the studio space with other photographers to reduce costs. Norman did a lot of work for the University of Melbourne, including Ormond Colleges, PR and various departments, Victorian government departments, CRA [Rio Tinto] and large companies like Multiplex documenting mining projects, construction sites, openings, events and the like. His negatives have been placed in the collections of the University of Melbourne and the State Library of Victoria for archiving, although these were his 'seconds' as most of the high quality negatives were handed over to the commissioning company at the time of photography.

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