Large edition of 'Morgan's Official Street Directory - Melbourne and Suburbs' published by Val Morgan, circa 1950s-1970s. Val Morgan, the business better known for its cinema advertising, purchased the business that issued Moulton's Street Directory in 1916. The publication became Morgan's Street Directory and ran to more than fifty issues up to the late 1970s.

Physical Description

Street directory featuring a soft card cover, with the title printed in red and dark purple ink against a light blue background, and a purple hand, with the index finger pointing to the right, in the centre. The index and street maps inside are printed on off-white paper in black and red ink. Each page features an advertisement along the edge, with full page advertisements interspersed throughout. The spine is damaged, consequently many of the pages are loose.

More Information

  • Collection Names

    Simpson's Gloves Collection

  • Collecting Areas


  • Acquisition Information

    Donation from Mr Alistair Mitchell, circa 1994

  • Publisher

    Val Morgan, Melbourne, Victoria, Australia, circa 1956

  • Inscriptions

    Title: 'LARGE SCALE EDITION / MORGAN'S / Official STREET / DIRECTORY / 10/6 / MELBOURNE & SUBURBS / 118 Quick Reference MAPS / INCLUDING / RAIL, TRAM & BUS ROUTES / Used by / THE POLICE & FIRE BRIGADES / For Reliability & Speedy Reference / COPYRIGHT' Text throughout.

  • Classification

    Road transport, Road travel & motoring, Road maps

  • Category

    History & Technology

  • Discipline


  • Type of item


  • Object Measurement

    26 cm (Length), 19.5 cm (Width), 1.5 cm (Height)

  • References

    With regard to the date of this publication see the advertisement on inside of front end paper for W.G. Apps & Sons Pty Ltd, Undertakers, which says "Established 100 Years". An 1896, article in the Mercury & Weekly Courier, Vic, 30 July 1896, p.2, "An Old Established Business", [Link 1] suggests that William George Apps had been associated with the funeral business in Fitzroy for 40 years, which would make the date the business was established as circa 1856.

  • Keywords

    Road Maps, Street Directories